In this article you will learn how to create a successful video marketing action plan using Microsoft Excel. Before you start think about creating a successful video marketing plan, it’s important that you first consider your video production options and decide on your process and tools.

Video Marketing Plan – Production Equipment Options

Do you have the skills and equipment to create video content on an ongoing basis? If not, you can train members of your marketing team on video production and editing skills so you can benefit from these skills over the long term. You will also need to purchase video equipment which is listed in the video marketing planning template, click here to download.  Video Marketing Planning Template – Femi Olajiga

Do you have enough marketing budget to outsource your video marketing? The second option is to outsource your video planning and the production process to an external video production agency. You also have the option of a hybrid approach which enables your internal team to collaborate with a video marketing consultant. This means you can work with an external consultant to create a video marketing plan while the video production phase can be shared across the board. 

I recommend that you buy a video camera, LED lights, SD cards and everything else you might need to create video content internally. This is a more cost-effective approach, from a long term marketing strategy perspective because it integrates video marketing and video production into your existing marketing team as opposed to continuously outsourcing to a video production company.

If you’re just looking to create a one-off video for your homepage, then it would make sense to outsource to a video production agency. From a long-term strategic perspective, video marketing should be part of your content production and your content marketing process. So once you have that out of the way, then the next thing you want to do is you want to buy a video keyword research tool.

Video Keyword Research Tool

You have two options when considering keyword research tools for YouTube SEO. TubeBuddy and VidIQ are the best video keyword research tools. It’s important to understand that SEO and PPC keywords are not ideas for video keyword because the intent is not entirely video focused. I personally use TubeBuddy and my experience of SEO and PPC helps me understand the best keywords for videos. 

Video Marketing Plan Template

To create a video marketing template, you start with a blank excel spreadsheet. Th first column will contain a list of keywords target each product or service grouped into categories.

Create other colums for the following

• Video Title
• Video Plateform
• Purchase Funnel Stage
• Target Persona
• Video Type

To download a video marketing planning template, click here

You should conduct your keyword research with the focus on the customer persona and purchase process. From the awareness through engagement, conversion and retention stage of the customer purchase journey. 

You also need to focus on create bespoke video for each platform. Create videos for  

• YouTube
• LinkedIn
• Twitter
• Facebook

Whatever platform you’re creating videos for, you need to be strategic about the video and you need to make sure that each video is created with a single metric in mind. it’s easy for you to create videos and just use it for every platform. I personally create my videos for YouTube and LinkedIn.

Those are the two platforms that I’m focusing on. And sometimes I upload those videos to Facebook as well. But for you to have a successful video marketing strategy and implementing it to get the best result you also need to focus on ROI as as well. For each video you need to focus on okay, for videos in the awareness stage, what are you looking to target?

You’re looking to get people to view the videos, you’re looking to get more awareness. And then for video within the consideration, you’re looking more for people to take action, you want to put strong call to action within those videos to get people to convert. And then for videos with the engagement side of things, you want to use the video to kind of keep the communication going and keep the relationship with your existing customer. So that is the way to kind of create an effective video marketing plan. Is to have your thought process and your video production structured with the customer purchased funnel.

My name is Femi Olajiga and I’m a digital marketing strategist. If you need help creating a video marketing plan, then i recommend you download my video marketing planning template. If you are looking for help producing video content and researching effective video titles, contact me or connect with me via LinkedIn