A user experience audit service should be carried out by an external ecommerce marketing consultant with experience in CRO, user experience and marketing to ensure important business metrics aren’t overlooked in the process.Our user experience audit services improve your ecommerce user experience by identifying usability issues across your website checkout funnel pages.

We have years of experience uncovering e-commerce usability issues on clients’ home, category, product, cart and payment pages. Our user experience audits services can help solve the following problems your website might be experiencing:

• New and returning users to your website getting confused on your homepage and conversion funnel pages.
• Confusing navigation and funnel flows.
• Unclear website content and value propositions.
• Poor customer engagement and retention.

Our simple user experience audit process checklist helps us create actionable plans to improve your e-commerce metrics and refine your end-to-end digital customer experience. 

What is a user experience audit services?

A user experience audit is a process that identifies friction and drop-off points within your existing checkout funnel and user flows. Ouruser experience audit service create actionable recommendations based on insights gathered from your target customer segments.

Through the user experience audit process we help you evaluate your user journeys from digital through email and offline touch points. This ensures we cover the entire spectrum of the digital customer experience.Our user experience audit service are focused on users and how they complete expected conversion tasks on your e-commerce website.

We work with you to define your unique user personas by observing user behaviours across your digital channels. As part of our Ecommerce website audit, we evaluate crucial frustrations that cause frictions in your conversion, page and checkout funnel flow. We conduct the following:

• user experience review of E-commerce pages (Home, PLP, PDP, Cart, Payment and Thank you pages)
• Qualitative audits (Heatmap and session replay analysis)

The benefits of our user experience audit services

We help you improve the overall digital customer experience of your new and existing customers. We also work with your brand, content, CX, and other internal teams to:

1. • Identify problem areas within your e-commerce checkout funnel flows, as well as potential areas for improvement. 
   • Design page- and funnel-level improvements based on data driven customer feedback.
   • Identify where customers face the most friction in your e-commerce checkout flow.
   • Gain unbiased perspectives as to what motivates customers to purchase the first time and how to encourage repeat purchases to increase overall customer lifetime value.
   • Help reduce waste of marketing budget because your ecommerce store is tailored to your ideal customer profile.
   • Improve customer retention and YOY growth of your e-commerce store.

When does your ecommerce store need user experience audit services?

In our experience, you need a user experience audit before redesigning or rebranding your website. user experience audit service should be part of your internal marketing campaign execution and CRO workflows. Some user experience audits services are needed for your entire e-commerce store while you can also leverage more granular, checkout funnel specific UX audits.

At the start of each quarter, performing an user experience and CRO audit of previous checkout flow is crucial to the success of your marketing campaigns.Our user experience audit service also include competitor evaluations to identify areas of improvement in comparison to what your competitors are doing. 

Our user experience audit service process and checklist

Before initiating our user experience audit service, we work with your internal team and stakeholders  to answer key questions like:

• What is the business, brand and marketing objective of your e-commerce store?
• Who are your customers and what segments have the highest AOV and LTV.
• What metrics are you currently measuring and how accurate are they from a qualitative and quantitative perspective?

How long does our user experience audit service take?

This depends on the skill gaps within your team and the structure of your marketing, digital and IT teams. Depending on the size and quality of your e-commerce store, our user experience audit service can take 3-6 weeks to complete with a typical mid-size e-commerce website.

If you don’t have an inhouse user experience and CRO team, it could take up to 3-6 months. Keep in mind that the user experience audit service will include us collaborating with your internal team to implement our recommendations, so the work does not stop when the user experience audit is complete.

Cost of user experience audit services

Our user experience audit service fees start at: