What a Conversion Rate Optimisation Audit or a CRO audit?

Conversion rate optimisation Audit, or CRO audit, is essentially an examination of your end-to-end website customer journey. It involves identifying areas within these purchase journeys where improvements can be made to increase average order value, customer lifetime value, repeat purchases, and even word-of-mouth marketing. While some audits focus solely on conversions, a comprehensive CRO audit looks beyond that, optimising for various aspects like repeat purchases, customer lifetime value, and referrals.

What is a best in class CRO audits?

The best in class CRO audit approach conversion from a marketing perspective. What sets us apart is our deep understanding and appreciation of marketing. Many people mistakenly believe that A/B testing alone suffices, but that’s not entirely true. While anyone can run A/B testing with proper training, lacking a strategic understanding of customer experience and end-to-end optimisation can limit results. The best in class CRO audits integrate insights from product, UX, and customer experience to ensure a holistic approach that maximises results.

What’s the purpose of a CRO audit?

The primary goal of a CRO audit is to enhance and increase conversions on your website. However, it goes beyond just website optimization. For organizations with hybrid models, including both online and brick-and-mortar stores, the approach to CRO audits differs. It’s about optimizing the entire customer journey, whether online or offline, to drive conversions, repeat purchases, and increase average order value and customer lifetime value.

How do you perform a CRO audit?

The CRO audit process involves several steps. It starts with analysing analytics data to identify website issues. If the website’s design is poor, we conduct a UX audit to fix foundational issues. Qualitative and quantitative insights guide our understanding of pain points and drop-offs. We also conduct content audits to ensure alignment with user expectations. From there, we design upgrades or AB tests based on usability testing feedback, ensuring alignment with customer personas.

What tools do you use for conducting a CRO audit?

We leverage various tools tailored for CRO audits, including AB testing, personalization, usability testing, and survey tools. However, it’s crucial to use the right tools for the job. Many organizations face challenges due to inappropriate tool selection, which can compromise the quality of insights obtained. Listening to customers is also vital, as their feedback provides valuable insights into pain points and preferences.

How much does a CRO audit typically cost?

The cost of a CRO audit varies based on the organization’s size and requirements. Larger agencies may charge upwards of £15,000 for a project, while smaller agencies or consultants might offer audits starting from £7,500. It’s essential to assess your website’s needs and consider whether hiring a consultant is a more cost-effective option compared to maintaining an in-house CRO team, especially for smaller organisations.

If needs CRO audit services, feel free to reach out for further assistance.