Measuring the performance of your content can be difficult because the content production process is often disjointed from the customer purchase decision sequence. The two need to be aligned in order to really measure the impact your content has had on your sales.  

Benefits of content audit services include:  

• Identifying conversion issues caused by existing website, email and social media content.
• Identifying how to upgrade and repurpose existing content assets to increase conversions.
• Increasing existing customer engagements leading to increased repeat purchases, thereby increasing the average order value and overall customer lifetime value. 
• Enabling improvements in the content production and distribution strategy, increasing efficiencies and ROI.

What does a content audit services entail?

Our content audit service reviews all of your existing content from your target customer purchase journey perspective. The goal is to identify content gaps that are causing a decline in website engagement and conversions across your website and email marketing journeys. We identify conversion problem areas on your website, email and social media real estate, and provide recommendations to improve your digital customer experience. This includes helping you identify and remove content that is harmful to your engagement and conversion rate, as well as understanding gaps in your content and helping you create web and email content strategies to increase education, engagement and conversions.

Why you need content audit services:

• To help you understand the current performance of your website, email and social media content.
• To help you identify areas of improvements by highlighting content production weaknesses in your existing workflows.
• To understand how the performance of your content compares against your competitors: we analyse the content on your competitors’ websites, email and social media channels to identify weak points that we can use to make sure your content outperforms them.
• To ensure compliance of your content with the relevant accessibility guidelines.

What you get from our content audit services

Our content audit services are grouped into three broad areas: 

1. 1. Website content audit : A full content audit of your homepage, blog pages and checkout funnel pages which informs an upgrade of your content to increase customer acquisition, engagement and conversion.
   2. Email marketing content audit: Most websites have alignment between website content and email content sequences. We work with your team to conduct a thorough content audit of your email content strategy from a UX and CRO perspective. For example, key landing pages that funnel traffic from email sequences are often not bespoke which results in high drop-offs and cart abandonments.
   3. Social media content audit: Our experience shows that content assets used for social media platforms do not often align with landing page and email sequence content. Our content audit services review the quality of content assets used in your social media strategy to ensure they reflect conversion intent. 

Our content audit services delivers:

• Increased average order value;
• Improved conversion rates;
• Boost to your overall customer lifetime value. 

We ensure your website content is refreshed to align with the ever changing customer expectations. Based on customer personas developed from our UX audit, we work with your team to create bespoke content that meets your audience’s needs from a usability, SEO and brand perspective.