Agile Marketing Case Study Transcript This case study is about how Agile marketing was implemented in a digital marketing agency. I was part of this project and I’ll be sharing how and what we did to make the project successful. I was hired by the agency as a subcontractor and the agency in this context. I will refer as an…
Agile Marketing: A Step-by-step Guide Transcript My name is Femi Olajiga, I am an Agile marketing coach and trainer. The agenda for this video will cover what is Agile marketing, the Agile marketing model, how to implement Agile marketing. And then I’ll finish up with questions and recommendations. The questions are not questions that I will ask, is questions that you…
Agile Marketing Frameworks: Actionable Tips That Work Transcripts In this article, we’re going to look at the steps to implementing agile marketing frameworks. I’m going to be discussing agile marketing frameworks like Scrum, Kanban, and other frameworks. And I’m going to be talking about how to implement Scrum, how to implement Kanban, as well as how to develop your agile…
Lean Agile Marketing: How to Become Agile and Deliver Marketing Success Most CMOs and their senior management teams should be worried about startups and change in customer purchase behaviour! Although household brands, such as Apple, Google and Spotify or the aspirational Tesla, have the financial muscle and brand equity required to compete in the modern fast-paced and ever changing world,…
How to Hire the Right Digital Marketing Agency to Support your In-house Marketing Team The marketing function is often considered a cost-centre, rather than value-adding function due to a general lack of understanding of how marketing contributes to business results by executives outside of the marketing function. This is further complicated by a lack of transparency in how marketing activities…
The CMO’s Guide To Agile Marketing This guide aims to assist you in your Agile implementation across marketing teams. Its content is not a sales pitch, lead generation magnet or a prescriptive framework. Instead, it will stimulate your thought process on how to apply Agile marketing. This, in turn, will help boost the effectiveness of your marketing strategy, people and…
Agile Marketing Manifesto Netflix initiated the extinction of an established brand like Blockbuster, who’s next? This is the question that CMOs in non-Agile marketing teams should be asking themselves. It’s not about “if” but when new startups will take over your market share. In the UK, companies like Maplin and Toys R Us have both gone bankrupt, partly due to…
Agile Marketing Team Structure. What is the optimal structure of an Agile marketing team? Are you a team player? This question makes the theme of every interview process and is the no.1 determining factor behind every new hire. Imagine going into an interview and asking the hiring manager the reverse of the same question in the following series: Do…
What is Agile marketing? There are different variations of the definition of Agile marketing. Quite a few definitions focus less on ‘marketing’ and a lot more on ‘Agile’. The focus of this article is on defining Agile marketing from a real-world perspective and this needs to be considered carefully because an inaccurate definition can create an inaccurate perception, which can lead…
How to Succeed with Agile Marketing Agile Marketing Planning Creating an Agile marketing plan is based on adding iterations and increments to the traditional marketing planning process. It requires aligning all the individual marketing functions to a common strategic objective while creating transparency about how individual objectives and key results align. Details of Agile Marketing Plan Most marketing strategies are…
Kanban for Agile Marketing What is Kanban? A Brief History Agile way of working is not restricted to software development teams because most of its practices originated from outside software. For people that don’t already know, Kanban is a term used to describe visual cards on a signboard ordered in such a way as to explain steps of a workflow…
Agile Marketing Scrum – How to Implement Scrum framework in Marketing Teams Untold History of Scrum Framework Scrum in the context of the work by Professor Hirotaka Takeuchi and Professor Ikujiro Nonaka In 1986, Professor Hirotaka Takeuchi of Harvard Business School and Professor Ikujiro Nonaka of Hitotsubashi University published the article titled “The New New Product Development Game”. The article explained…
Managing and prioritizing tasks in order of importance and urgency is a problem that is common to most professional. Every time we prioritize and arrange our plans for the day or week and start working on them, we get requests flying in from our line managers and colleagues requiring urgent attention and before we know it, we are neck deep…
Before we start it is important to highlight that agile started in technical teams (software) but has been proven to work across teams in other areas as well. Agile started because of the high failure rate (80%) of projects and the fact that the final deliverables from these projects were not completely aligned to the initial customer requirements. This lead…
Although Scrum had been in existence long before 2001, Jeff Sutherland and Ken Schwaber were the two individuals who pioneered and championed the adoption of Scrum in software development. This article will explain the Scrum framework in the context of non-IT software teams and as such it aims at a non-technical audience. I often get asked: ‘Femi, what exactly is…
