Optimising Ecommerce Product Pages To Increase Conversion. Across the internet, you find some product pages that are kind of long form pages which means you have to scroll; they have, in my opinion, too much information. And then you have shorter product pages that are straight to the point. So those are the two main types of product pages: the…
Optimising E-commerce Homepage Design What is the purpose of a homepage and why do the opinions of the most senior people in organisations always determine the homepage design? The purpose of the homepage is multifaceted. It serves as the entry point to your brand, your e-commerce store, investors, and even offline store visitors. The homepage isn’t solely for the internet;…
How To Do A CRO Audit: The Complete Process What a Conversion Rate Optimisation Audit or a CRO audit? Conversion rate optimisation Audit, or CRO audit, is essentially an examination of your end-to-end website customer journey. It involves identifying areas within these purchase journeys where improvements can be made to increase average order value, customer lifetime value, repeat purchases, and…
Importance of UX Audits for Websites UX audit on a website is important because it identifies usability issues on your website. Most people and most e-commerce stores and websites don’t understand the impact of usability issues. Usability issues, if not corrected, impact cart abandonment and your overall website customer experience. For example, let’s say you want someone to come to…
How to Structure In-house SEO Team There is a general perception that it’s better to hire an external agency to work on your SEO as opposed to building an in-house SEO team. This assumption is far from the truth and in this article I will explain how and why it is better to build and structure your in-house SEO team.…
List of All Digital Marketing Channels As a business owner or marketing leader, it’s important to understand that digital marketing channels can be grouped into two fundamental categories: Short-term focused digital marketing channels Long-term focused digital marketing channels These are then further subdivided into paid advertising and free organic digital marketing channels. Irrespective of which digital marketing channel(s) you decide to…
Why Conversion Rate Optimisation is Important No matter how well or how badly your online sales are going, you always have the opportunity to increase your website conversion. Here are some of the reasons why conversion rate optimisation is very important: CRO Helps You Identify Your Target Customer Segments Marketing teams waste a lot of money on the wrong traffic…
How to Implement A/B Testing on Your Website You have every opportunity to increase your website traffic and the most important way to do that is to learn how to implement a/b testing on your website. AB testing is an approach in marketing where you present two variations of your landing page to your customers. When website visitors arrive at your website…
How To Create a Successful Video Marketing Plan In this article you will learn how to create a successful video marketing action plan using Microsoft Excel. Before you start think about creating a successful video marketing plan, it’s important that you first consider your video production options and decide on your process and tools. Video Marketing Plan – Production Equipment…
How To Implement Agile Marketing If you’re new to Agile marketing and confused about how to implement Agile marketing, then this article is for you! My name is Femi Olajiga, and I have been doing Agile marketing since 2013. I am also the author of the book Lean Agile Marketing. My experience of Agile marketing is strictly marketing-focused and is somewhat…
How to Optimise a Landing Page – CRO Tips So, let me quickly just go through how I optimise my clients’ landing pages. So the first thing that I do is I review the metrics on that page. I use tools like heat map, session replays tools to understand what exactly the click-through rate of that page is. And then…
How To Increase Your Ecommerce Conversion Rates Are you losing 65% of your traffic in the checkout funnel? Checkout abandonment is one of the major problems of eCommerce websites. In this article, I am going to teach you how to increase your eCommerce conversion rates. This article is going to be structured into four sections, I’m going to talk…
How to Increase Landing Page Conversion Rates How To Increase Landing Page Conversion Rates Some websites have between four to 10% conversion rate. This means for all your marketing expenditure, for all your marketing budget, you’re only able to convert between four to 10% of your traffic. How does that reflect on how much has been wasted on your marketing?…
Conversion Rate Optimisation Guide – Boost Website Sales By 50% If you have a team of marketers or a team under you that is responsible for marketing, and you’re looking to increase sales on your website, then this article is for you. After reading this article, you will learn what conversion rate optimisation is. You’re also going to learn…
Benefits of Agile Marketing Before we discuss the benefits of Agile marketing, it’s important to understand that Agile was introduced to IT because of the increasing cost of project delivery. What this means is IT organizations realized that they were wasting a lot of money and the output and outcome of the project they were delivering were in meeting customer expectations.…
